Effects of Sport Identification in Sport Sponsorship and Cause-Related Marketing
نویسندگان
چکیده
منابع مشابه
Cause-related Sport Marketing: Clarifying the Role of Sport Fans' Attitude
Focus of cause-related marketing efforts in the sports industry is related to the intangible nature of sport Business and the high degree of fanschr('39') willingness to charity programs. The purpose of this study is to investigate the role of sport fanschr('39') attitude in cause-related sport marketing. Survey of this study was the members of the Supporterschr('39') Association of Persepolisc...
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ژورنال
عنوان ژورنال: Journal of Marketing & Distribution
سال: 2014
ISSN: 1345-9015,2186-0939
DOI: 10.5844/jsmd.17.1_51